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A little bit more about me

Hi, I'm June

I was born in Xuancheng, a small town in the southern part of China. I came to the United States in 2018 to start my academic and professional journey here.

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With a unique blend of expertise in social psychology, advertising, and digital communication, I am able to explore the intricate relationship between audience psychology and marketing efficacy in the digital realm.

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I have worked on various projects involving market analysis, audience research, and the development of creative solutions. I have a rich background in content creation, producing a wide range of marketing materials for my clients. My creative capcity includes posters, blogs, trailers, and videos of various lengths and formats, all tailored to meet the unique needs of each project.

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Currently, my passion lies in game marketing. I am eager to leverage my skills to help games reach and engage their target players. My goal is to build an engaging and loyal gaming community around each game title by utilizing my knowledge of audience psychology and content creation. I am actively seeking opportunities to become a game marketing specialist, where I can apply my expertise and creative prowess to drive successful marketing campaigns.

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Fun fact: I've played The Legend of Zelda: Breath of the Wild for 600 hours

Education

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2022-2024
University of Southern California

Master of Science in Digital Social Media

2018-2022
University of Illinois at Urbana-Champaign

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Bachelor of Science in Advertising
Bachelor of Liberal Arts and Sciences in Social Psychology
Minor in Art & Design

Previously

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My Secret Recipe

Project Management

Developed product roadmaps

Set milestones

Create project timeline

Facilitate team communication

Tools: JIRA, Confluence, Monday.com, Notion

Market Research

Audience research

Competitor audit

Social listening

Trend analysis

Tools: Comscore, IBISworld, MRI-Simmons

Digital Marketing

Brand strategy

Social listening

Campaign management

Media planning

Social media marketing 

Tools: Hootsuite, Sprout Social

Market Analytics

Data cleaning

Data visualization

A/B testing

Clustering analysis

Tools: Excel, R Studio, Google Analytics, Tableau

Content Creation

Website design/UIUX

Video production

Graphic design

Tools: Adobe Photoshop, Premiere, Illustrator, InDesign, XD, Figma, Canva

Storytelling 

Branding

Creative writing

Content calendar

Paid social strategy

Tools: PowerPoint, Google Slides, Meta Ads, Generative AI

©2024 by Junyan Zhang

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