
A little bit more about me
Hi, I'm June
I was born in Xuancheng, a small town in the southern part of China. I came to the United States in 2018 to start my academic and professional journey here.
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With a unique blend of expertise in social psychology, advertising, and digital communication, I am able to explore the intricate relationship between audience psychology and marketing efficacy in the digital realm.
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I have worked on various projects involving market analysis, audience research, and the development of creative solutions. I have a rich background in content creation, producing a wide range of marketing materials for my clients. My creative capcity includes posters, blogs, trailers, and videos of various lengths and formats, all tailored to meet the unique needs of each project.
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Currently, my passion lies in game marketing. I am eager to leverage my skills to help games reach and engage their target players. My goal is to build an engaging and loyal gaming community around each game title by utilizing my knowledge of audience psychology and content creation. I am actively seeking opportunities to become a game marketing specialist, where I can apply my expertise and creative prowess to drive successful marketing campaigns.

Fun fact: I've played The Legend of Zelda: Breath of the Wild for 600 hours
Education

2022-2024
University of Southern California
Master of Science in Digital Social Media
2018-2022
University of Illinois at Urbana-Champaign

Bachelor of Science in Advertising
Bachelor of Liberal Arts and Sciences in Social Psychology
Minor in Art & Design
Previously



My Secret Recipe
Project Management
Developed product roadmaps
Set milestones
Create project timeline
Facilitate team communication
Tools: JIRA, Confluence, Monday.com, Notion
Market Research
Audience research
Competitor audit
Social listening
Trend analysis
Tools: Comscore, IBISworld, MRI-Simmons
Digital Marketing
Brand strategy
Social listening
Campaign management
Media planning
Social media marketing
Tools: Hootsuite, Sprout Social
Market Analytics
Data cleaning
Data visualization
A/B testing
Clustering analysis
Tools: Excel, R Studio, Google Analytics, Tableau
Content Creation
Website design/UIUX
Video production
Graphic design
Tools: Adobe Photoshop, Premiere, Illustrator, InDesign, XD, Figma, Canva
Storytelling
Branding
Creative writing
Content calendar
Paid social strategy
Tools: PowerPoint, Google Slides, Meta Ads, Generative AI
